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It's not like anyone expects this to have Shakespearean depth of character or anything. If it weren't profoundly brainless it wouldn't be Scooby-Doo! It's obvious that writer Gunn steeped himself a bit too deeply in Scooby-lore, highlighting every little aspect of the series with surprisingly subtle (and warped) humour, even if the plot itself is deeply dull, really. Meanwhile the film's production design does everything it can to distract us with obnoxious sets and a general visual ugliness. Instead of actually direct the film, Gosnell just keeps everything loud and moving, with over-choreographed action and ludicrously overdone effects. Where it works best is in the cast, all of whom dive straight in and actually manage to create characters out of the chaos, especially in the central Shaggy-Scooby relationship. And Scooby himself is remarkable--a CGI character who actually springs to life and integrates perfectly into the cast. But the film only really entertains when we're not thinking about it. Switch off your brain and enjoy the sublime one-liners and a couple of hilarious action sequences.